Sergio Mello
Marketing Manager
Key Skills: Expertise in Communications, Branding, Integrated Marketing, Accounts Management, and Content Production.
Software: Adobe CS, WordPress, Figma, Fusion 360, Blender, Jira/Atlassian
Languages: Fluent in English, Portuguese and Spanish
Professional Summary:
Welcome to my professional space.
As a seasoned marketing manager, I bring a rich blend of creativity and technical skills in 2D/3D graphics, communications, analytics and product marketing. My journey in this field started in Brazil as a Broadcast TV video designer, later advancing in 3D graphics technologies with a B.A. in Advertising Graphic Design from AAU in San Francisco.
My career spans various innovative technologies, collaborative projects with outstanding people, and long-term business partnerships. In my diverse roles in Sales and Marketing, I’ve contributed to the growth of international startups like ElectroGIG (Netherlands) and Jaleo (Spain), and have played pivotal senior marketing roles in graphics system technologies at industry giants like PureDepth, SGI, and Apple. I’ve also led as an Executive Creative Director at marketing agencies such as RioPoint and Sentis Systems.
Career Milestones:
- Spearheaded MacOSX 3D graphics as Apple’s Technology Manager and Developer Relations liaison.
- Supported Kaydara’s 3D playback in QuickTime, which was later acquired by Autodesk.
- Managed NRE project to port Pixar’s rendering engine to MacOS X.
- Pioneered ElectroGIG’s 3DGO solid modeler in Latin America.
- Collaborated in the broadcast of the first digital virtual set aired on live TV.
- Pioneered Jaleo’s revolutionary realtime NLE in Latin America.
- Briefed DOE and DOD on SGI’s high-end visualization solutions.
- Managed dozens of accounts across diverse industries.
- Produced several sold-out music and comedy events.
- Created a PR campaign raising the company’s market cap by 25M.
Professional Experience:
Executive Creative Director
Sentis Systems, San Francisco, CA (March 2008 – Present)
Lead creative strategist for a multi-channel marketing agency. Managed client accounts, team talent, and integrated campaigns. Responsibilities included UX/UI design, branding, messaging, and app development for sentiment analytics. Notable clients: UCSF Health, TowerTours, UCSF Benioff Children’s Hospital of Oakland.
Director of Marketing
PureDepth, Redwood City, CA (February 2007 – January 2008)
Directed corporate communications and product marketing initiatives, including digital and print media, trade shows, and live broadcast presentations (CNBC Power Lunch). Led a co-marketing PR campaign that significantly enhanced market capitalization.
Executive Director
RioPoint, San Francisco, CA (December 2003 – February 2007)
Managed a premier events production company, organizing large-scale public events for the Brazilian and Latin communities. Oversaw cross-industry sponsorships and coordinated integrated marketing campaigns across multiple media channels.
Senior Product Marketing Manager
Silicon Graphics Inc., Mountain View, CA (May 2002 – October 2003)
Managed the marketing and messaging for high-performance 3D data visualization systems, catering to key sectors such as Defense, Energy, Entertainment, Manufacturing, and Biotech.
Technology Marketing Manager, 3D Graphics
Apple, Cupertino, CA (May 2000 – May 2002)
Managed 3D graphics technology and applications, fostering an ecosystem of high-end graphics production tools. Key influencer in product strategy and evangelist for Mac OSX OpenGL 3D technologies.
Volunteering:
Communications Secretary, CRBE – Brazilian Ministry of Foreign Relations
San Francisco, CA. (November 2010 – December 2012)
The Conselho de Representantes de Brasileiros no Exterior (CRBE) is a collective effort aimed at contributing to the development of public policies for the benefit of Brazilian emigrants. As part of this initiative, a global group of 32 elected representatives oversees approximately 3.5 million Brazilians living abroad. In the role of Communications Secretary, responsibilities include reporting to the Ministry of Foreign Relations on the effectiveness of the CRBE’s efforts and addressing the needs of Brazilian communities worldwide. This role involves communicating with global constituencies through local representatives, organizing weekly conference calls, and providing meeting minutes to both the group and the Ministry. The CRBE operates in various sectors, focusing on the demands of the Brazilian community abroad, and is an essential link between Brazilian emigrants and their home country
Education:
2009 – Internet Marketing Master Certificate – University of San Francisco, CA, USA
1994 – UNIX System Administrator – SUN Microsystems, Los Altos, CA, USA
1992 – B.A. Graphic Design, Computer Graphics Major, Academy of Art University, San Francisco, CA, USA
1988 – Advanced ESL, Fairleigh Dickinson University, Rutherford, NJ, USA
1987 – Industrial Design (transferred), PUC Pontifícia Universidade Católica, Rio de Janeiro, Brazil
Contact:
+1.415.601.6672
sergiomello500@gmail.com
Website
SergioMello.com
LinkedIn
Sergio Mello