UCSF Benioff Children’s Hospital of Oakland is part of the UCSF Health Network, the largest healthcare provider in California. The Sickle Cell division of the Hematology Department has a grant based initiative to provide education and resources to California residents. Over the last 12 years we have developed multiple campaigns and promoted hundreds of webinars and events.
Key concepts: Community, late teen patients, support and resources.
Objective: Create a sense of belonging and engagement.
Design: Remove the stigma and invite the young patient to engage.
