Project Scope:

This was a two part project comprised in designing a corporate identity program and website for the main non-profit organization, followed by the design and marketing of their Summit a few months later. The objective was to create a brand to define this special interest group and to promote its networking and intellectual exchanges.

Deliverables:

1. Corporate Identity for Non-Profit Organization including Logo and Website design.
2. Corporate Identity for Summit on the same year including Logo, Website design, promotions and sales.

Challenges:

Corporate logo must include a long phrase: “Advancing and agenda for research, policy and service in the interest of black gay men”.

To identify as a source of scholarly work from a think-tank style group. Key concepts are intellectual exchange, focus and commitment.

Create and delivery both projects in 8 months including promote the Summit, publish agenda, support sponsorships and sales.